Naked Rivals


Unfortunately, Australian homes throw out 2.5M tonnes of food waste every year. A lot of this waste is rejected fruit: dodgy lemons, ugly limes, half-eaten somethings in the fruit bowl. 

That’s why a big part of Naked Rivals is tackling food waste 
– both at home and in the supermarket.

Every lemon & LIME counts, especially the ugly ones

It doesn’t matter how a lemon looks. Just how it tastes. All Naked Rivals juice comes from so-called ‘ugly’ lemons and limes.

We’re absolutely committed to helping Aussies make a choice to reduce food waste at home, one lemon or lime at a time!

Recyclable Packaging

The first question we get asked is: what about your packaging? Well, we’ve done everything we can to make it as sustainable as possible.

Our trays are made from post-consumer rPET, the box is both compostable and recyclable and even the ink we use to print it comes from a vegetable oil extract.

Think inside the box

Our boxes are made from FSC-certified cardboard, and they’ve got a tick from the Programme for the Endorsement of Forest Certification (PEFC).

You can toss them in your recycling bin, or throw them in with your compost mix.

FOOD WASTE at home


Every year, Australian households chuck out 2.5M tonnes of food.


$2,000 to $2,500 is what the average Australian household spends every year on wasted food.


More than 25M hectares of land is wasted to grow food that is not eaten.