THE NAKED RIVALS STORY
* Effective 1 April 2025 Naked Rivals has been acquired by Entyce Food Ingredients to join its growing stable of frozen fruit brands such as Creative Gourmet. To learn more view our press release.
Convenience with a Conscience®
At Naked Rivals, we believe that simple ideas can spark powerful change.
Born from a desire to make fresh citrus juice more accessible, less wasteful, and better for the planet, Naked Rivals reimagined how Australians could enjoy the pure taste of lemon and lime — without the mess, waste, or hassle. Our innovative citrus cubes deliver the equivalent of half a lemon (22ml) or half a lime (15ml) in every portion, free from pips, peel, or preservatives. Just pure, freshly squeezed flavour at your fingertips all year round.
From the beginning, sustainability has been at the heart of everything we do. We proudly partner with Australian farmers to rescue “imperfect” lemons and limes — fruit that might otherwise go to waste simply because of how it looks. Our products are made in Victoria, using recyclable packaging to help protect our environment and support a healthier food future. We are proud to have been recognized for our innovation and commitment to sustainable packaging by winning the World Star Packaging Awards 2025.
Think of Naked Rivals as sustainable citrus on stand-by. It’s there whenever you need it – for cooking, baking or cocktail shaking. So you get to squeeze more out of life.
Today, as part of the Entyce Food Ingredients family — Australia’s leader in premium frozen fruit through the Creative Gourmet® and Creative Chef® brands — Naked Rivals is poised to grow even further. With the support of Entyce’s innovation and sustainability expertise, we’re expanding our offerings to bring you even more convenient, natural food solutions, without compromising on quality or conscience.
The ethos remains the same: fresh, sustainable, and simple. Just the way nature intended.
Naked Rivals: Convenience with a Conscience®
MISSION: POSSIBLE
Naked Rivals was born from a simple idea: that even the most natural of ingredients can still be improved with a dash of ingenuity. Our mission is to fight food waste at home, while promoting healthier lifestyles in a more sustainable way; whether you’re cooking, baking, or enjoying a drink, mocktail or cocktail.
Mission and Vision
Our mission is to fight food waste while promoting healthier lifestyles in a more sustainable way. We empower consumers to make informed decisions about their health and the food they consume.
Our Approach
Naked Rivals is at the forefront of transforming ingredient consumption. We offer uniquely packaged ingredients that deliver value, while adhering to sustainable practices.
Value Proposition
Whether your passion lies in cooking, baking, hydration, or mixology, Naked Rivals is dedicated to enhancing those experiences. By streamlining the utilisation of ingredients and minimising waste, we aim to enrich lives in every culinary endeavour.